Some businesses need visibility. Others need credibility.
We've built our reputation on the latter.
At Adfactors Advertising, we work in categories where communication carries weight — where every message shapes perception, builds trust, and influences real decisions.
When we began in 1982, we chose not to follow the beaten path. Instead, we focused on a space we could understand, and go on to lead.
That focus helped us build leadership in financial advertising, particularly in IPO communication, where clarity isn't optional, and credibility is critical.
Over time, that way of thinking has shaped everything we do.
Today, we are an integrated communications agency, bringing together strategy, creativity, and execution to deliver work that is clear, consistent, and created to perform.
From capital markets to brand-building across sectors, our role remains the same — to create communication that not only gets views, but delivers.
Because in the end, visibility may get you noticed.
But credibility is what makes you matter.
We believe communication is meant to perform.
Not just to be seen, but to be understood, trusted, and acted upon.
That's why we approach every assignment with the same discipline — to understand the business, the context, and what's at stake.
We also bring uncompromising integrity to every stage of the work.
Which matters, because we operate in categories where clarity is critical.
And credibility isn't built overnight.
It's earned - through consistency, precision, and intent.
And it shows in everything we create.
Madan Bahal founded the Adfactors Group in 1981, at a time when financial communication in India was still finding its voice.
He chose to focus where clarity mattered most — capital markets, corporate communication, and IPOs.
That focus led to some of the country's landmark assignments, including IDBI Bank, SBI Resurgent India Bonds, and Konkan Railway Bonds.
These weren't just campaigns. They helped establish a new standard for financial communication in India.
Over the years, that thinking has shaped Adfactors Advertising into India's leading financial advertising agency, with a track record of handling almost all the major IPOs floated in the Indian market.
He is also the co-founder of Adfactors PR – India's leading and Asia's top-ranked independent public relations firm, and Cholorophyll – India's first end-to-end brand consultancy.
Rajesh Chaturvedi, Partner at Adfactors Advertising, brings over four decades of experience in advertising and corporate communication.
Over the years, he has been closely involved in the creation of campaigns for several of the country's landmark assignments, including Konkan Railway, IDBI, State Bank of India – Resurgent India Bonds, State Bank of India – IMDs, Arvind Mills, and L&T.
His deep understanding of communication within the BFSI sector has been central to the success of several of these initiatives.
Rajesh also serves as Chairman of Adfactors PR, India's largest public relations firm. Along with Madan Bahal, he has played a key role in the firm's growth and recognition, leading to over 250 prestigious national and international awards for campaign excellence.
Known for his long-standing relationships across the media ecosystem, he continues to be a trusted voice within the organisation and a key contributor to its strategic direction.
We approach every assignment with the intent to find a way forward — especially in situations that demand clarity, precision, and careful handling.
Years of working within the rigour of IPO and regulatory communication have shaped how we operate — enabling us to plan and deliver within tight, non-negotiable timelines.
In a category defined by constant change, our strength lies in continuity. With long tenures and strong expertise, our team brings consistency, insight, and a shared way of working.
With annual media buying in excess of ₹100 crore, we bring both scale and discipline to planning and execution — ensuring communication is delivered with the right reach, efficiency, and impact.
Much of our work comes from long-standing client partnerships — built on trust, and the ability to deliver consistently.
One of India's largest multispecialist and full service PR firm. They serve over 700 retainer clients across 40 cities in India.
chlorophyll is India's first end-to-end brand consultancy. They help brands grow through strategic consulting and design.
Partnering institutions and
businesses across sectors.
Meet the company we keep.
